The brief:
Write a sequence of 3 cold emails that will go out to prospects over the course of 1 week.
Outline the benefits of a new 13 week sales programme for small business owners and solopreneurs.
CTA - click through to a landing page where prospects can book a call with Sales Made East or download further information about the programme.
Email 1
More feast, less famine
Hello [name]
Inconsistent sales?
Not enough time in the day to focus on selling? Wish there was someone who could take that headache away?
Alex used to be in a similar position.
Alex is a small business owner. She loves what she does, she believes in her business.
But she used to hate selling.
She didn’t have enough time, she didn’t really have a process, and she certainly didn’t do anything consistently.
And when business was going well? Alex didn’t have time to focus on sales at all. Leaving her in a relentless cycle of feast and famine.
But the worst part? The thing that really kept her up at night?
Selling just always made her feel icky.
At least that was the case, until she joined our 13 week programme where she learned to nail sales.
Or as we like to say, how to make it easy for her customers to buy from her.
Alex also gained:
A clear and proven process to build a steady pipeline of sales
Coaching from people who know how to sell, and do it well
An experienced mentor to hold her accountable and challenge her when needed
A weekly round table discussion and ongoing peer support
Help to understand and break through her resistance
Time, no more scattered focus
The confidence and the strategy to take all this forward for consistent, long term results
And Alex isn’t the only one.
Our clients repeatedly tell us that they come away with strategy, structure, improved confidence, time and focus.
Not to mention results.
‘We’ve seen a 50% increase in sales in 10 months’
‘I went from 50k a month to 100k in 8 weeks’
What would this look like for your business?
Our results are so good because we do more than give you a process. We go long.
We emotionally invest in you.
We were small business owners once. We know the challenges, the pitfalls and we’ve already mapped out the solutions.
So, do yourself a favour and find out what our programme could do for your business.
Your Sales Made Easy Team
Email 2
What we wish we’d known as a small business
Hello [name],
We know what you’re thinking.
Why should you trust us?
A steady pipeline of sales with a tried and tested process sounds wonderful. But how can you be sure we’ll deliver on our lofty promises?
Well, we thought we’d share our story.
When you get to the end of this email you’ll know why we’re so certain we can help you.
You see, we’ve all been where you are.
Before we came together and made Sales Made Easy, we were all out there on our own. Trying to fit selling into an already hectic schedule, doing a bit of this and a bit of that but not really knowing where to focus our energy.
Between imposter syndrome, a lack of time, and no real structure, not to mention constantly questioning our sales methods.
And the rejections. Oh my. They hurt.
Now we know that rejections are a normal part of business, they can even be a good thing.
But we didn’t know that back then.
So, instead of seeing the real value in a no, doubt would set in. We’d start questioning everything. Ourselves, our product, our business.
But eventually, after a lot of trial and error, we learned what works. And what definitely doesn’t.
Now we’ve created something we’re really proud of, for solopreneurs and small business owners just like you.
Our 13 week programme teaches you how to build a consistent pipeline of sales, save time and develop your confidence, with a tried and tested process that gets results.
And you’ll be supported every step of the way by people who have been there, come through it, and can help you pave your own way.
So, do your future self a favour and find out how this could work for you.
Your Sales Made Easy Team.
Email 3
What’s holding you back?
Hello [name],
Our ambitious group of small business owners are signed up and raring to go. We can’t wait to get started!
We’ve noticed you haven’t booked your place yet.
Maybe you’ve decided we’re not the right fit for you, and we totally respect that.
So we’ll say goodbye here while wishing you all the success in the world.
But before we go, we just wanted to leave you with a few reminders of what you’ll get from our 13 week programme:
A sustainable, tried and tested process for increased and consistent sales
A clear and actionable ‘how to’ sell
A mentor to hold you accountable and keep you on track
Weekly round table meetings and ongoing peer support
Increased time, confidence and focus
Support from a team of people have been there, who are invested in your success, and will have your back
We developed this programme because we’ve been where you are, and we wanted to create the kind of service we wish we’d had back in the day.
We want to share our lessons with you so that you can avoid the mistakes we made, and get to where you’re going much faster.
With a steady sales pipeline, increased confidence, time and focus.
So, do your business a favour and book a call with us today.
Your Sales Made Easy Team