Brand Story Package

I was chatting to a friend and fellow business owner just the other day.

She told me she didn’t think her story was interesting and she certainly didn’t think it was relevant to her business.

Now, I know her story.

And it has everything to do with her business.

Her origin story is one of grit and persistence. A less than optimal start in life and a journey punctured with adversity from which she built a thriving business.

She’s a personal trainer.

Now, if you were struggling to get started with your physical fitness and you heard that story, wouldn’t you want to work with her?

Would you think she might understand your struggle? Would you imagine that some of that grit and persistence might rub off on you?

Her story speaks to her values and her commitment, and her target audience will want a piece of it.

What’s your story?

Your story will naturally convey your brand values, your strengths, and your unique value proposition.

If done right, it will resonate with your target audience, because people buy from people.

And if I write it, readers won’t be able to put it down.