The brief - write an eBook to act as a lead magnet, to help construction businesses do the following:

• identify the company’s goals in terms of net zero

• assess where they are currently in terms of their carbon footprint and energy efficiency

• provide tailored solutions with Gaia’s products and services

• Call To Action - book in a site visit and consultation with Gaia Group UK

• Tone of voice - witty, cheeky, authoritative, straight talking, confident

  Excerpt:

  Measure. Manage. Make the Change

  Let me ask you something.

  When you leave the house in the morning, do you leave all the windows open and the heating on full blast?

  Do you leave your car parked up for hours on end with the engine running?

  Do you regularly set fire to piles of your hard earned cash?

  Of course you don’t.

  So why would you do that with the energy you use for your business?

  Meet Dave

  Dave works for you.

  Dave’s a nice guy, but he’s focused on construction. He’s not bothered about your emissions.

  Which is exactly why you need to be.

  Because Dave goes in and out of the site cabins all day long.

  And he keeps leaving the doors open.

  Leaking energy, raising costs and increasing your emissions.

  And Dave’s just one example.

  But I use renewable energy! you cry.

  Sure, you might already be doing this. Our Solatainer for example, uses integrated renewable power and storage, alongside a Diesel power back up, going a long way to bringing down emissions and costs.

  But you still need effective energy management.

  Otherwise you might as well open all the doors, leave the engines running, and chuck your money out into the wind.

  Do you like the sound of that? 

  Didn’t think so. 

  Without an efficient energy management system, that’s effectively what you’re doing.

  Every. Day.

  Enter the Automate.

  
  (The rest of this eBook is gated content)